Monday , April 15 2024

Asos Apprenticeships – Creative Lead

Website Asos

Job Description:

The Creative Lead will report into the Senior Content Manager as part of the Content Development Team. The main focus of the role is to creatively develop content produced by ASOS Studios to be of the highest quality, highly engaging for the ASOS customer and aligned to ASOS brand principles. You will provide strong guidance to all levels of the department from a creative perspective.

Job Responsibilities:

  • Create and deliver the strongest visual aesthetic across all areas of. To be delivered through the lens of the ASOS brand identity, with the 20 something customer at the forefront
  • Art direct and brief teams on all elevated shoots. Including; Location, set builds and focus shoots.
  • Be able to effectively translate the ASOS creative strategy and emphasise it’s themes within all areas of work
  • Continually drive the aesthetic of ASOS content to the next level, to be the best in the industry
  • Provide strong, clear and aspirational creative guidance and support to delegates and team from a creative standpoint
  • Complete understanding of the segments (customer profiles) and the individual elements which combine to create them, and subsequently their execution
  • Consistent research and understanding of shows, new trends, street style, social movements, Instagram etc to stay inspired, in order to bring the freshest ideas/approach to every shoot
  • Work with lead photographer and stylist to evolve the aesthetics of the site creatively
  • Complete understanding of wider ASOS brand purpose and strategy, and how this reflects in your area
  • A firm understanding of customer engagement and feedback in order to improve customer experience.
  • Maintain constant awareness of competitors, be ahead of the curve
  • Provide strong support to ensure the studio team have everything they need support and resource wise form a creative mentoring perspective to deliver world class e-commerce product pages

Job Requirements:

  • Ability to stay calm in a fast-paced environment and remain proactive and professional
  • Understanding of working in different mediums, stills, video, post production, VFX
  • Excellent fashion and photographic understanding
  • Be a strong team player who is eager to learn and can grasp new information quickly
  • Be able to rapidly adapt to change
  • Excellent organizational, administrative, time management and oral communication skills
  • Understanding of current catwalk trends and how these relate to the ASOS customer
  • General skills in graphic design preferred

Qualification & Experience:

  • Minimum 5 years fashion experience essential
  • Experience in Art Direction essential
  • Mix of E commerce and editorial fashion experience preferred
  • Experience in advertising and campaign production is preferred
  • Experience working in a production environment with thorough knowledge of studio production processes

Job Details:

Company: Asos

Vacancy Type:  Full Time

Job Location: Cardiff, Wales, UK

Application Deadline: N/A

Apply Here

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