Monday , April 15 2024

Business of Fashion Jobs – Marketing Associate

Website BOF

Job Description:

The Business of Fashion (BoF) is a next generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players” and “The Industry Bible.”

Job Responsibilities:

  • Support the Senior Marketing Manager, Individuals in leveraging digital marketing campaigns to drive customer acquisition for BoF Professional, targeting individuals working in the global fashion industry
  • Create campaign briefs and work collaboratively with the Studio team to ensure the timely delivery of all campaign assets
  • Work with our paid media agency to plan and execute cost-effective campaigns across 3rd party platforms including, but not limited to, Google Adwords, Facebook, Instagram and LinkedIn
  • Keep abreast of the latest developments in performance marketing to inform the optimal mix of platform, targeting, placement, creative, messaging and frequency
  • Consistently monitor all campaigns to ensure performance is in line with agreed financial targets
  • Maintain the customer acquisition campaign calendar and work proactively to meeting campaign deadlines

Job Requirements:

  • The ability to independently manage and execute integrated digital marketing campaigns to tight deadlines, across email and onsite marketing.
  • Work with our paid marketing agency to ensure timely launches across Google Adwords, Facebook, Instagram and LinkedIn.
  • A good understanding of customer targeting, content marketing and the role of paid media within a growth marketing framework – particularly if you have experience of executing paid media campaigns targeting individuals
  • An understanding of the role and mechanics of interest profiling, custom audiences and retargeting
  • Data literacy, including an understanding of how to track campaign performance and build an Excel report
  • Excellent written English, including basic copywriting and exceptional proofreading skills
  • Effective communication skills and a can do attitude

Job Details:

Company: BOF

Vacancy Type:  Full Time

Job Location: Durham, England, UK

Application Deadline: N/A

Apply Here

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