Canadian Tire Application – Brand Consultant

Job Description:

Embracing and driving change is critical to Canadian Tire Corporation’s success. The complexity and rate at which the retail industry is transforming has increased exponentially in recent years, and we are committed to being a leader in the industry. As such we are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward. Our Consumer Brands team is a great example of our retail evolution, bringing together all the Owned brands from across our family of companies, to drive our growth strategy further. We are providing Canadians with unprecedented innovation, value and excitement through great new brands such as PADERNO, Vermont Castings, and Type A, and the renovation of long-established brands such as Motomaster and Mastercraft. Many of our Owned brands have earned a level of credibility that is on par with National brands, and are sought after by consumers from across the country.

Job Responsibilities:

• Building and maintaining select external relationships such as partner agencies as required.
• Contribute to professional development efforts through ongoing development, attending relevant conferences and continuing education courses.
• Working closely with core cross-functional and external partners throughout the product development cycle to build brand assortment plans, launch innovation, and ensure execution within brand guidelines.
• Leading packaging design development and execution to drive breakthrough impact at shelf, while ensuring brand standards are met.
• Monitor and communicate operational expenses to ensure projects are completed on time and on budget.
• Spearheading Legal (Intellectual Property) claims as relevant across the portfolio in support of Marketing objectives, and related to the respective portfolio.
• Supporting key processes including assortment planning, financial planning and forecasting, business performance reporting, cross-functional and agency briefings (e.g. content, packaging design, in-store POP, etc) , and overall brand stewardship.
• Supporting alignment and decision making across teams through key integration points with Merchandising, Product Development, Strategic Marketing, Loyalty, Packaging, Store Operations and other relevant functions.
• Supporting the execution of brand management plans, strategic brand initiatives, and decisions by driving to key insights through in-depth competitive, consumer, shopper, financial and assortment analysis.
• Assisting in new brand development or implementation by integrating strategic and executional efforts across the organization.

Job Requirements:

• Ability to work well cross-functionally; demonstrated ability to collaborate, influence and negotiate.
• Previous work experience in relevant field through co-ops, internships, and/or summer placements.
• Demonstrated ability in analytical thinking and data-driven decision making.
• Strong interpersonal, oral, and written communications skills, including the ability to comfortably and effectively present in front of different types of audiences.
• Solid project management experience, with the ability to lead multiple cross-functional projects.
• Demonstrated ability to think creatively & strategically, with strong business mindset.
• Solid business acumen required, with experience working on financial business cases.
• Proven ability to formulate recommendations based upon robust research, and assessment of risk/rewards.
• Customer focused, with a bias for action.
• Undergraduate or Masters degree in Business with major in Marketing, or a related field.
• Advanced user of MS Suite of Products (PowerPoint, Excel, etc.).

Job Details:

Company: Canadian Tire

Vacancy Type:  Full Time

Job Location: Toronto, ON, USA

Application Deadline: N/A

Apply Here

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