Wednesday , April 24 2024

Liberty London Job Vacancy – E-CRM Executive

Website Liberty London

Job Description:

Reporting to the CRM Manager, you will manage the development and deployment of the full end-to-end email marketing activity for Liberty London. From planning, test creation, customer targeting and segmentation, email build and deployment through to campaign analysis and performance reporting.

Job Responsibilities:

  • Best practice- knowledge of industry developments, competitors and best practice
  • Testing- develop and manage the BAU email testing plan; using results to inform future strategy
  • Data- owning the customer data strategy to improve customer targeting
  • Reporting and analytics- provide daily and weekly campaign and customer reporting to inform future strategy

Job Requirements:

  • Set up, code, test, proof and confirm data counts for each email campaign
  • Execute all testing required, in line with the email test plan
  • Amend each email campaign based on amends from the tests and proofs
  • Using the HTML templates provided by the digital design team, build each email in Responsys
  • Schedule each broadcast
  • Working with the Responsys platform
  • Create/update data filters within Responsys as required

Qualification & Experience:

  • Degree or equivalent qualification in Marketing or similar.
  • Excellent project management and communication skills
  • This role is the perfect opportunity for someone with around 1 years experience, gained either from within industry or an equivalent marketing placement.
  • Knowledge of HTML

Job Details:

Company: Liberty London

Vacancy Type:  Full Time

Job Location: Liverpool, England, UK

Application Deadline: N/A

Apply Here

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