Loreal Careers – Manager

Job Description:

Consumer Activation team in Brand Marketing sets the strategy for all consumer-facing touchpoints, including search, paid media and paid content. The Manager of Search & Discoverability will sit on this team and lead the strategic vision of organic search and discoverability for the brand and will be partnering with Divisional Search & Insights team on all necessary optimizations of content and all PDP’s for both brand.com and retailer.com eCommerce channels. This role will be a consultant for Divisional Search & Insights teams and advise on product prioritization, strategic roadmap, and brand tone of voice. This individual will be also responsible for the launch and maintenance of search-driving content and for the brand.com blog, in partnership with Marketing team peers (if applicable). This role will socialize search insights across marketing teams and partner with Search insights Director for qualitative and quantitative search insights that inform marketing 360 go-to market strategy.

Job Responsibilities:

SEO STRATEGY FOR BRAND.COM: DEVELOP ON-PAGE SEO STRATEGY TO INCREASE BRAND.COM VISIBILITY AND ORGANIC TRAFFIC SHARE, PERFORMANCE & SALES

• Create and maintain monthly organic search content dashboard to measure performance and inform future strategies
• Lead data-driven PDP optimizations products and new launches by conducting keyword research to identify content needs and alt imagery vision
• Lead creation of blog (if applicable) and monthly editorial content calendar by identifying monthly search trends based on SEO analytics and share of organic search category targets, managing day-today with SEO agency and reviewing articles and managing CMS merchandising.
• Maintain editorial content performance dashboards and reports to provide key highlights, challenges/risk, opportunities to broader team and to inform future strategies
• Strong partnership with DTC Product team on any tech fixes for marketing content and tech SEO
• Optimize PDP SEO content in PIM/DAM for brand.com based on search insights
• Identify opportunities to create new and optimize existing content across the brand.com by conducting category and branded keyword research, consumer insights and competitive analyses using SEO analytics tools
• Partner with DTC and Luxe Search COE on and off-site behavior data to ensure holistic on-site search optimization strategies (off-site and on-site) to improve organic channel traffic
• Strong partnership with Luxe SEO manager and BELs on offsite SEO and actions outside the website to impact rankings within search engine results pages

Job Requierments:

• BS/BA degree required
• Highly organized with proven multi-tasking ability and project management
• Ability to build successful relationships at all levels of the organization and cross-functionally with varying levels of technical expertise
• Ability to effectively present information to an individual or group, both written and verbally
• Strong interpersonal skills
• Experience of working with Salsify and PIM/DAM solutions
• Strong knowledge of Digital Shelf measurements and tools to leverage: Edge, Rival IQ, Revuze and User Testing Tools
• Solid understanding of eCommerce and high-volume online retail businesses
• Strong Knowledge of SEO tools stack: Google Analytics, Google Search Console, Google Optimize, Brightedge, Ahrefs, SemRush, Moz, Majestic and etc.)
• Deep SEO and content tactics knowledge and SEO experience for Google, Amazon and Retail.com search engines
• Minimum 5 years of experience

Job Details:

Company: L’Oréal

Vacancy Type:  Full Time

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here

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