Loreal Jobs 2023 – Trade marketing

Job Description:

The Sr Mgr/Dir Online & Offline Activation Lead will be responsible for maximizing shopper engagement through B&M and online. This individual will be accountable for growth plans on the Skincare category across retailers.

Job Responsibilities:

• Developing & executing national 360 go to market plans in partnership with Brand Marketing and Sales to support core and launches to help gain market share
• Working with Sales and Brand Marketing to customize online and instore GTM activation plans for key accounts to maximize market share through all levers available from an omni-channel perspective.
• Includes display/in-store activations, sampling, off-shelf placement, e-retail media, digital placement, owned s& earned scial support for retailer activations.
• Helping monitor & track sell-through for each account & partner with Dales to proactively adjust plans
• Responsible for on-time execution and budgets for all planned activities & owner of omni-channel insights on the team

Job Requirements:

• Strong project/team management and communication skills, and the ability to manage multiple workstreams simultaneously .
• Ability to lead presentations and effectively analyze and translate data into actionable business plans
• Dynamic, creative leader and self-starter with the ability to foster collaboration across teams and build a vision for the brand.
• Strong data analysis skills and experience upskilling teams on synthesizing multiple data sources to drive business actions.
• Proven change agent.
• Lead team of individuals applying brand strategy across several channels, with a consumer-first approach.
• Minimum of eight (8) to (10) years of experience working in relevant areas (retail strategy/execution, shopper marketing insights, business development, growth, brand management, etc.)
• Demonstrated strength in communication with an ability to motivate and influence across the organization cross-functionally.

Job Details:

Company:  L’Oréal

Vacancy Type:  Full Time

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here

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