Thursday , February 2 2023

Majid Al Futtaim Careers 2022 – CVM Insights Manager

Website Majid Al Futtaim

Job Description:

Drive Customer Engagement across Majid Al Futtaim through data driven insights. This role will be responsible for driving the campaign insights for our 1 to 1 Marketing campaigns. This role will partner with Marketing / CVM teams across business to realize CVM vision and North star while also driving the value of the customer cross-BU & SHARE (MAF’s groupwide loyalty program).

Job Responsibilities:

  • Apply best practice, develop continuous campaign improvement plans and make recommendations based upon data analysis and customer insights
  • Act as a Campaign Analytics subject matter expert for the CVM program at large across Majid Al Futtaim driving Campaign effectiveness across businesses
  • Perform data analysis to identify key trends and opportunities to recommend new campaigns and drive campaign effectiveness
  • Analyze the customer data and recommend key campaigns across: acquisition, cross sell / up sell, retention / churn prevention, re-engagement
  • Develop the post campaign analysis framework and conduct post campaign analysis for the SHARE campaigns
  • Identify most optimal opportunities to stretch the customer across most optimal channels
  • CVM campaign analytics dashboard development and ad-hoc reporting
  • Drive the SHARE (MAF’s groupwide loyalty program) customer engagement through smart campaigns recommendations
  • Partner with businesses to drive growth towards revenue targets; shares best practice, creates frameworks and guidelines for campaigns and life-cycle as needed
  • Provide holistic view of Campaign ROI, from all perspective maximizing value of MAF customer and guiding businesses to do the same
  • Advise on setting targets both from the campaign metrics perspective based on long term value for MAF

Job Requirements:

  • Experience in dashboard development
  • Expert in model building using at least one of the statistical packages / tools: R, Python, SAS…etc.
  • Experience in Retail industry would be a plus
  • Expert in SQL
  • Bachelors or Masters degree in Analytics or Marketing or any quantitative discipline
  • Proven experience in driving growth and revenue through data analysis
  • Expert in Marketing Campaign Analytics
  • Experience in Loyalty program analytics and reporting

Job Details:

Company: Majid Al Futtaim

Vacancy Type:  Full Time

Job Location: Dubai, UAE

Application Deadline: N/A

Apply Here