Majid Al Futtaim Careers 2022 – CVM Insights Manager

Job Description:

Drive Customer Engagement across Majid Al Futtaim through data driven insights. This role will be responsible for driving the campaign insights for our 1 to 1 Marketing campaigns. This role will partner with Marketing / CVM teams across business to realize CVM vision and North star while also driving the value of the customer cross-BU & SHARE (MAF’s groupwide loyalty program).

Job Responsibilities:

• Apply best practice, develop continuous campaign improvement plans and make recommendations based upon data analysis and customer insights
• Act as a Campaign Analytics subject matter expert for the CVM program at large across Majid Al Futtaim driving Campaign effectiveness across businesses
• Perform data analysis to identify key trends and opportunities to recommend new campaigns and drive campaign effectiveness
• Analyze the customer data and recommend key campaigns across: acquisition, cross sell / up sell, retention / churn prevention, re-engagement
• Develop the post campaign analysis framework and conduct post campaign analysis for the SHARE campaigns
• Identify most optimal opportunities to stretch the customer across most optimal channels
• CVM campaign analytics dashboard development and ad-hoc reporting
• Drive the SHARE (MAF’s groupwide loyalty program) customer engagement through smart campaigns recommendations
• Partner with businesses to drive growth towards revenue targets; shares best practice, creates frameworks and guidelines for campaigns and life-cycle as needed
• Provide holistic view of Campaign ROI, from all perspective maximizing value of MAF customer and guiding businesses to do the same
• Advise on setting targets both from the campaign metrics perspective based on long term value for MAF

Job Requirements:

• Experience in dashboard development
• Expert in model building using at least one of the statistical packages / tools: R, Python, SAS…etc.
• Experience in Retail industry would be a plus
• Expert in SQL
• Bachelors or Masters degree in Analytics or Marketing or any quantitative discipline
• Proven experience in driving growth and revenue through data analysis
• Expert in Marketing Campaign Analytics
• Experience in Loyalty program analytics and reporting

Job Details:

Company: Majid Al Futtaim

Vacancy Type:  Full Time

Job Location: Dubai, UAE

Application Deadline: N/A

Apply Here

careers-trivia.net