Wednesday , April 17 2024

Mattel Toys Jobs – Media Manager

Website Mattel

Job Description:

The right person for this role is passionate about media strategy, investment, and analytics. They will be a media expert that the organization can rely on to analyze media spending for accountability to business objectives. You will be working with brand teams, cross-functional teams at Mattel as well as overseeing our partner media agency.

Job Responsibilities:

  • Lead our partner media agency in all aspects of strategic planning for the Fisher-Price Mattel business unit. This includes the creation of plans, assessing performance, driving optimizations to maximize efforts, and reporting. Oversee 5 media agency FTE’s and partner with the media agency to deliver media performance improvement.
  • Leverage data including Market Mix Modeling, retail sales, competitive insights, and consumer insights to create media strategies and media optimizations.
  • Partner with internal teams to leverage data to identify audience segments
  • Partner with the global marketing team, and the regional marketing teams to develop media strategies to drive our business
  • Collaborate with cross-functional teams on integrated communication plans that drive our business – inclusive of product and content support to ensure engagement with our consumers.
  • Understand how media and creative work together to deliver better results
  • Stay up to date with media trends, potential new channels, and strategies to continue pushing Mattel as a high-performing toy company
  • Lead the media department as a subject matter expert on social and programmatic media

Job Requirements:

  • 6+ years integrated media planning experience required. Toy/Kid, Entertainment, or Retail experience a plus.
  • Must be a very strong communicator – verbal and written
  • Team player/mentality
  • Flexible and able to pivot in real-time in a fast-paced, changing environment
  • Detail-oriented with strong attention to details and follow through

Job Details:

Company: Mattel

Vacancy Type:  Full Time

Job Location: Fresno, CA, US

Application Deadline: N/A

Apply Here