Job Description: The portfolio marketing manager is responsible for developing deep buyer insights that will inform value propositions and messaging in content, campaigns and sales enablement materials, and for evolving a results-driven launch process. He/she must unify different teams, ensuring particularly strong interlock with product development, campaign management, field marketing and marketing operations. Job Responsibilities: Research, develop and deploy buyer personas using a deep understanding of target buyer needs, the buying decision process, scenarios and regional variations Develop offering-level value propositions and narrative messaging elements targeted at segmented buyers to be activated into content, campaigns and the source messaging blueprint Develop regional sales enablement plans, adapting or creating region-specific sales content and tools and driving the adoption of offerings in the region Oversee US launch planning and own launch dashboards for new product, solution and services offerings, coordinating and interlocking upstream with global teams and downstream with regional/local teams Coordinate the launch process within RICOH’s US region. Formulate regional market sizing, segmentation and targeting strategies, rolling up to inform the global approach Write and socialize plans for portfolio marketing, sales enablement and launch Serve as the portfolio expert who transfers knowledge about markets and buyers across marketing and sales enablement functions Leverage competitive comparison guides to use in positioning against similar offerings from other organizations Develop customer references, testimonials and case studies for external and internal use Drive offering retention and upsell/cross-sell strategies for RICOH Conduct win/loss interviews for the region and perform ongoing analysis to determine the level of customer adoption and provide feedback to the offering team Monitor and report on the performance of portfolio offerings and communicate the results of related sales and portfolio marketing efforts Qualification & Experience: Bachelor’s degree required, preferably in marketing, business, engineering or a related fieldStrong business acumen Goal-oriented Creative and innovative Audience focused (buyers, customers and users) Empathetic to cultural nuances and field resources Highly collaborative and able to work across functional teams, matrix organizations and regions Detail-oriented and well organized Self-starter Job Details: Company: Ricoh Vacancy Type: Full Time Job Location: Philadelphia, PA, US Application Deadline: N/A Apply Here careers-trivia.net
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