Southwest Airlines Careers – Senior CRM Data Administration Business Consultant

Job Description:

The Sr CRM Data Administration Business Consultant is responsible for defining, crafting, and executing the organization’s CRM & Data needs in concert with the needs of the business as defined by the Southwest Business leadership team. Additionally, this role is responsible for driving the incorporation of these data elements (existing and future additions) into all relevant business processes. Provides Legendary Internal Customer Service by acting as a resource of information internally and to other departments within the Company.

Job Responsibilities:

• Govern data and data processes across digital platforms and channels.
• Partner with Privacy Office on new processes and projects to ensure compliance with data privacy laws.
• Partner with Marketing and Technology to integrate CRM and Pardot data through FTPs, URL parameters, CSV files, and tracking pixels.
• Maintain CRM and back-end data systems for integrity and accuracy including cleansing and duplicate record management.
• Audit data regularly to uncover data integrity issues and / or opportunities for process improvement.
• Develop Salesforce and Tableau reports, dashboards, and processes to continuously monitor data quality and integrity.
• Oversee lead funnel management and planning.
• Develop process improvements for entering and tracking leads and account data in order to increase efficiency and effectiveness.
• Constantly monitor and manage lead routing and distribution process to measure and assess lead quality through quantifiable program metrics/KPIs, engaging with Marketing and Sales teams.
• Collaborate and align with business teams to proactively identify opportunities for improvements to lead generation and nurturing objectives to provide the Team with the necessary marketing assets and tools.

Job Requirements:

• Ability to recognize and fix errors with a high attention to detail
• Ability to prepare and deliver data in a visual format
• Ability to think critically when faced with a problem or task
• Excellent data mining skills and experience working with large datasets in SQL, Salesforce and/or Alteryx
• Demonstrates ability to interpret data, draw implications and modify approach required Ability to stay organized and deliver high quality work, paying close attention to details
• Ability to initiate tasks, perform duties, respond to inquiries, and think independently without direction or supervision
• Ability to use logic and reasoning to identify solutions, conclusions or approaches to problems
• Ability to identify and analyze trends in large sets of data
• Ability to read, analyze, and interpret data
• Ability to produce quality and accurate work under pressure of tight deadlines
• Ability to produce quality and accurate work under pressure of tight deadlines

Qualification & Experience:

• Required: Bachelor’s Degree or equivalent work experience; Degree in Business, MIS, Computer Science, or Math preferred
• Required: 8 years of experience with CRM, Database, SQL Querying, Data Analysis and Visualization Tools such as Salesforce, Tableau, Alteryx and Microsoft Excel
• Preferred: Advanced Degree; MBA or Masters in related field
• Required: High School Diploma or GED

Job Details:

Company: Southwest Airlines

Vacancy Type:  Full Time

Job Location: Dallas, TX, US

Application Deadline: N/A

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