Sunday , February 5 2023

Subway Apply Online – Senior Marketing Manager

Website Subway

Job Description:

The Senior Manager, Marketing – Media will be responsible for overseeing the planning, execution and ongoing stewardship of media strategies for the Subway brand.

Job Responsibilities:

  • Engaging with Agency partners to develop digital media recommendations/plans that are aligned with communication goals and key business objectives.
  • Analyzing post buy performance and lead action plan with agency on under/over delivery issues. Evaluate and optimize sponsorship and added values deal.
  • Closely supervise the implementation and execution of the digital media plan, which includes scheduling, budgeting and optimization of plan elements.
  • Tracking media expenditures to ensure budget compliance. Providing concise, timely and accurate reporting to Accounting & Senior Management.
  • Managing Modeling efforts with Analytics team and agency to ensure proper measurement, optimization and interpretation of planning implications.
  • Analyzing competitive activity on an ongoing basis and interpret data/share learnings to guide in the optimization of the digital media plan.
  • Evaluating new media opportunities and actively foster relationships with key media partners.
  • Optimizing messaging strategy across media platforms to ensure we’re delivering the right message to the right people at the right time.
  • Assisting with the development of various holistic media presentations for company meetings including Chainwide Board and franchisee meetings.

Job Requirements:

  • Advanced digital skillset: Understanding the nuances of the various platforms – for Display (Programmatic/Direct), Search (SEM), Social (Paid/Organic).
  • Strong business Acumen.
  • Curiosity to stay abreast of latest media developments.
  • Have a basic understanding of back office functions – billing, reconciling – as well as some understanding of agency/vendor contracts.
  • Excellent understanding of holistic media planning fundamentals and industry knowledge: Must be well versed in TV/Video; including linear, streaming (CTV/ATV/OTT) and OLV – both General Market as well as Multicultural.
  • Strong detail orientation: Ability to multi-task, prioritize, and work well under tight timelines.

Job Details:

Company: Subway

Vacancy Type:  Full Time

Job Location: Milford, CT, USA

Application Deadline: N/A

Apply Here

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